Our Propositions

As a FE Advisory client, you benefit from more than 20 years’ experience in the scrutiny and evaluation of fund performance, with our award-winning experts helping you to make the optimal investment decisions and ensuring your risk and performance targets are met.

No-one understands fund performance like us.

Our services are crafted and delivered using tried and tested processes and methodologies that are repeatable, independent and at the core of strong governance.


Standard Services

FE Advisory 100

The top 100 funds, selected from the HK SFC fund universe (approximately 1900 funds) and the full spectrum of asset classes and sectors. These funds have undergone our rigorous quantitative and qualitative due diligence process.

FE Portfolios

Three model portfolios, constructed using our proprietary investment process. These largely comprise funds that feature on the FE Advisory 100 list.

FE Governance

An intensive scrutiny and investigation of approximately 90 key quantitative measures based on a fund’s behaviour, performance, risk, and structure.


Bespoke Services

For clients who demand a more customised service, FE Advisory will construct model portfolios based on the fund lists and risk targets set by the clients themselves, but using the same investment philosophy and process.

Investment ProcessOur proposition comprise of three key elements

  • FE Advisory 100
  • Portfolios
  • Governance

FE Advisory 100

The FE Advisory 100 list represents the top funds selected by our team of dedicated fund analysts from the full spectrum of asset classes and sectors, and following a rigorous quantitative and qualitative due diligence process.

FE Advisory 100 Flowchart

The FE Advisory 100 encompasses a broad selection of top quality funds covering all asset classes and sectors from the HK SFC-authorised fund universe.

It is an actionable ‘Buy’ list. Funds are selected using our own comprehensive suite of ratings and awards, coupled with in-depth qualitative research carried out by our expert team of analysts.

The funds we select have been scrutinised from all angles and represent the best funds, fund managers and investment houses in the industry.

Free from the traditional bias of qualitative research, the list is reviewed every six-months and rigorously monitored on a real-time daily basis to ensure it always contains today’s best fund choices.

The FE Advisory 100 List provides:

  • Insights from all angles: best funds, fund managers, investment houses and a fund’s popularity
  • Comprehensive fund selection
  • Unbiased fund recommendations
  • Peace of mind, as it is backed up by quantitative ratings

Helping asset managers to strengthen their brand

A fund achieving FE Advisory 100 recommended fund list status carries a strong endorsement that can help asset managers to showcase their best funds and stand out in a competitive market. To be ‘FE Advisory 100 recommended’ is to be accredited by a truly independent third-party rating that covers all aspects of investing: fund performance, manager performance, risk management and group strength.

See sample fund reports from the FE Advisory 100 here:

  • FER report fund EGFC.pdf
    FER report fund EGFC.pdf
  • FER report fund FLFC.pdf
    FER report fund FLFC.pdf


FE Portfolios are constructed using a proprietary investment process and comprise funds that have been selected for the FE Advisory 100 list. Both our standard portfolio services and our bespoke portfolio consultancy, designed for clients requiring customisation, also benefit from asset allocation inputs provided by the global actuarial firm AKG.

Portfolios Flowchart

Our suite of actionable, risk-optimised portfolios can be customised to meet the complete range of investor risk profiles: FE Cautious, FE Balanced and FE Growth.

Using a proprietary system that has been endorsed by London Cass Business School and with asset allocation inputs from AKG, a leading actuary firm, our team construct their model portfolios using the funds featured on the FE Advisory 100 list. These can be tailored to clients’ requirements and optimised to deliver the maximum return per unit of risk taken.

Designed to produce superior risk-adjusted returns through an optimal combination of actively managed funds, each portfolio is reviewed regularly with strict targets that must be met with regards to their performance and risk. The portfolios are crafted using our unique quantitative and qualitative methodologies and processes to ensure total independence and achieve optimal diversification.

*Performance figures provided by Financial Express Holdings Limited, England.
Governance Flowchart

FE Governance involves the intensive scrutiny and investigation of funds, using approximately 90 key quantitative measures, based on a fund’s behaviour, performance, risk, and structure.

Each fund and portfolio is closely monitored on a daily basis, across an extensive number of factors and matrices. This allows our analysts to readily see and identify when a fund has diverged from its expected norm and to take the appropriate course of action.

Our comprehensive and straightforward range of documents is jargon-free; our research written with the investor in mind. Our team of analysts visit the management team for each fund on the FE Advisory 100 List and produce reports on every fund, providing enough information to cater for all levels of sophistication.

Our portfolio reports provide full transparency on performance and suitability detailing the portfolio’s characteristics and the investor profile to which it is best suited. A portfolio review document is produced semi-annually, detailing changes to the holdings and explaining exactly what has happened to the portfolio and why. These documents help to maintain confidence in the integrity of the portfolios and ensure visibility.

FE Governance offers:

  • Independent unbiased fund and portfolio research
  • A complete audit trail
  • Jargon-free reports, targeted at the retail investor

A sample governance report can be accessed here.

Governance Report Jan 2015.pdf

Our commitment to you

FE Advisory
Portfolio construction included
Full access to investment team included
White-labelled reporting included
Real-time governance reports included
Tailored client services and support included

Investment team


Michael has over 15 years of investment industry experience and has been the main architect behind FE’s business growth across Asia. Armed with a Bachelor’s degree in Financial Services and a Master’s degree in Economics from the University of Durham, England. Michael began his investment career with Gerrards Investment as a Fund Analyst, covering a portfolio of unit and investment trusts with a total value of over US$5 billion. He then became the Investment Specialist for Putnam Investment’s European institutional business with specific product responsibility for currency absolute returns and overlay mandates, European equities, and Asia-Pacific and emerging markets equities. Michael joined FE in 2006. He is primarily responsible for the commercial and operational aspects of FE Advisory and also Chairs the Investment Committee.

Email: [email protected]


Prior to joining FE in 2012, Simon served as a financial adviser. He was regulated by the Commission for Types 1 & 4 Regulated Activity from 2010 to 2012 and for Types 4 & 9 from 2009 to 2010. Simon’s extensive industry experience spans taxation, compliance and investments. His previous employers include PWC, Ernst & Young, Tyche Group and The Fry Group. Simon’s responsibilities at FE Advisory include fund research, compliance and business development. Simon holds a Bachelor’s degree in Accounting and Finance from Curtin University of Technology, Australia and is also a CPA.

Email: [email protected]


With over twelve years’ experience in the investment industry, Luke spearheads FE Advisory's quantitative and qualitative research, working closely with our UK parent company's research team to identify suitable funds, construct and manage a range of customised model portfolios. Graduating from the University of East Anglia, England with an Economics degree and a Master’s in Business Management, Luke began his career with AXA Wealth (HK), moving on to Bank of China (HK) and BCT Financial Ltd where he helped to provide fund research, portfolio management and investment consultancy services for the firm’s clients. Luke is a CFA Charter holder.

Email: [email protected]


FE Advisory works in close co-operation with the FE Research Division of our UK parent based in London where a team of eight analysts and portfolio managers are led by Head of Research, Rob Gleeson, CFA. Graduating in Economics from Swansea University, Rob joined FE in 2005, initially as a data analyst working on the redevelopment of the company’s data systems as well as the development of new fund databases. Rob became a fund analyst in 2008. He has produced research that has been published on Trustnet and in the trade press. He also writes frequent articles for national newspapers. Rob gained the CFA charter in 2009. He is currently working on the development of new tools for investment products, as well as heading up FE’s consultancy services.

Email: [email protected]

The portfolio is designed for a cautious investor who is prepared to commit their money for a significant amount of time. It prioritises capital preservation but, it takes on a small amount of risk in an attempt to increase the value of the initial investment.

Generally this strategy will provide a steady overall level of growth with little chance of significant losses.

The portfolio is designed for a cautious to moderate investor looking to make a positive return on their initial outlay, but for whom capital preservation still remains a consideration. The makeup of the portfolio means the investor should be prepared to commit their money for a significant period of time as cashing in early could leave them with unfulfilled potential.

To ensure stability, the portfolio is split between investments that provide lower but more consistent returns, and investments which can be more risky but tend to have better long-term growth prospects.

The portfolio is designed for an investor prepared to take on a moderate amount of risk in the hope of making a positive return on their initial outlay. Capital preservation is less important than in a cautious portfolio, meaning significant periods of losses are possible and the investor should be prepared to commit their money for a significant period in order to minimise the effects of such occurrences.

The portfolio is expected to show strong growth in rising markets but may experience large dips when they fall due to its high weighting to equities.


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Investment involves risks. The price of units or shares of the Funds may go up as well as down substantially within a short period of time. Past performance is not indicative of future results. It is possible that the entire value of your investment could be lost. Please read the accompanying documents for details and risk factors relating to the products. The products may include investments in derivatives and structural products which can involve material additional risks, e.g. counterparty default risk, and may expose the Products to significant losses.

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